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| Are you Focusing on the Spider or the Web? |
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Personal Growth & Development
Are you focusing on the spider or its web? I was on my porch last week laughing out loud. My broom was poised like a spear and I was ready for combat. I attacked the huge spider’s web in the corner. You see, every day for seven days in a row, I would knock this thing down—and every day that faithful spider would rebuild it. I guess I thought I could wear him out and get the best of him! That’s the part that struck me as being so funny—I realized a spider had outsmarted me! You see I wasn’t getting at the root of what was causing the problem. If I had spent more time trying to kill the spider than knocking down its web each day, I would have had time to send out seven newsletters this month instead of one! How about you—are you busy knocking down webs with your business and not focusing on the root of the problem? If you’re having booking problems, do you really know on which part of your business you need to be spending time? Yes, I know you need to call potential hostesses but is that a web for you? How many people are on your lead list to call? If you said three, then calling people isn’t going to do you a bit of good—you would be focusing on the web instead of the spider! In this case, the root problem is not having enough leads to call. If you become wise in identifying the root of the problem, then you’ll be productively moving your business forward, focusing on the real part that needs attention. Well, what parts might be the root problem? If I told you there were only three basics to this business, would you feel freed from the weight that is on your shoulders right now? Well, get ready to feel a little lighter because that’s the truth—there are three basics! If you’re struggling with the progress you’re making with your business, the root problem is one of these three things: planning, phone time, and/or healthy lead list. If you have team members calling you because they’re frustrated with their business, do some probing. I’ll bet you’ll find the root of their problem is with one of these three basics also! For the rest of our time, I’d like to help you with one of the basics—building a lead list. It’s one thing to have a lead list, it’s quite another to have a HEALTHY lead list. To top it off, I’m going to share with you the fastest way to build it! Let’s say you have Carol’s party coming up in three weeks. You’ll want to get the guest list so you can send out the invitations for her. Before you have a time management fit, wondering how you could possibly add this to your to-do list, you need to understand the depth this one activity can bring to your business. If Carol invites 45 people and gives you the names, addresses, and phone numbers of each person, not all of them will come to the party. Generally the rule we go by is this: 1/3 of the people you invite will show up. If 15 people come to Carol’s party, what about the other 30? You add them to your lead list. In a matter of minutes your list can go from 3 to 33—that’s the way to build a healthy lead list. The next time you have your scheduled block of time for making phone calls, you would start calling these 30 people. What? You don’t have a weekly block of time set aside for making phone calls—I think we found another root problem (planning). And that will be the subject of another newsletter! (if you can’t wait, order the Triple Business Basics CD collection at: http://tonyagrimes.com/resources.html) I challenge you to call up your hostesses right now and tell them you’ll do all the work in sending out the invitations. All you need is for them to give you the names, addresses, and phone numbers of the guests. It’s that simple—don’t be tempted to be like 90% of the consultants in your company who make this business way too hard! Find the root problem using the three basics as your guide, and begin making some major progress with your business right now! While you’re doing that, I’m off to kill a spider! Basics for success! Tonya © Copyright MMIII
by TonyaGrimes.com |
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